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The Story of  
(as told to the author by the few among us whose love for more than_________________(insert answer here))
Another bland pizza drove us to ..to … inspiration. WE needed a little more excitement. How about a little flavorful heat! Let’s kick it up a noch…or seven. What if this slice tasted a tad more Italian? And just enough cheese to meld the flavors in perfect harmony – yeah, that’s the story of .
Our dream is that every lover could have the opportunity to enjoy the Flavorful Heat of . No matter if you’re at home or in the swankiest joint in Montana, or getting soccer for your pros, you can enjoy the Flavorful Heat of
is to pizza
as
corn flakes are to milk,
as bees are to honey,
as hot dogs are to ketchup,
as falling asleep is to bland pizza.
Our goal is to get into every pizzeria, quality restaurant, home cabinet and frozen and delivered boxes from Humboldt to Hyannisport. At the very least, everyone should have the chance to enjoy the Flavorful Heat of .
We started the “Lets Make our  Taste Better Coalition” and solicited the help of a multitude of experts in the pizza taste experience. With the help of many midnight hours, too many orders of delivery and about a thousand peppers sacrificed, the committee selected it first batch. Forty seven versions later, was crowned the jewel of enhancement. Very Cool! Actually it was VERY HOT …but all was right with the world.
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